Competition is everywhere. We compete with other aestheticians, businesses, the media, and cosmetic retailers, but we are also competing with ourselves if we are not sharing our talent and products with clients. Communication is the number one way to tell people about a business. Without it, spa owners would simply sit and hope that clients see the menu in the lobby or on the Internet. It is easier to retain a client than enchant a new one into a business, so take every opportunity to cross-promote services within your treatment room and facility.
You take exceptional care of the skin on your face - now how do we get the body to match?
This year has enlightened me on the many questions women have about body lightening. It all began at an aesthetic conference in Florida this past January. Although my topic was on brown spots and hyperpigmentation, the majority of questions were about body lightening and intimate lightening.
As practitioners and pioneers of concierge aesthetics, we believe in delivering custom facial services to every client that visits our facility. It all starts with the Rejuvenation Facial. An introductory service to Skin Rejuvenation that provides the client with everything they need to improve the look of their face.
Stress can take many different forms, after reading an article called Generation Stress in Marie Claire magazine, I immediately related to the story and the “Cultural Stress” topic she discussed. Essentially, this newfound stress is the leading result of our “freedom” to work, communicate, keep up with current events, and check our social media posts–thanks to technological advancements. Our body reacts to stress and delivers a fight-or-flight response. An increase in heart rate, breathing and brain activity draw the blood to these vital organs. Leaving less important regions, like the skin, to survive with minimal nourishment.
Learn viable knowledge about the skin, that can help you apply your aesthetic talent with the best business practices for success. Join Megan Zuniga LE, CLHRP in San Antonio, Texas in a ARC sponsored Clinical Workshop on Monday, March 9th from 10:00 am to 1:00 pm. Learn all about the rebranding, products, ingredients, and chemical peel essentials. RSVP before March 2, 2015.
We're always looking for ways to keep our clients skin rejuvenated and healthy. As a clinical skin care company, we thought it was time for our own personal facelift on your favorite ARC products. Our new logo with 5 product families, descriptive product names, highlighted ingredients, and color coordination make our new labels pop!
Advanced Rejuvenating Concepts Cleansing Bars are nourishing skin care additions to any skin care regimen. Created naturally to be mild and moisturizing, they have a gentle lather and can be enjoyed while washing your face, hands and body. Naturally paraben, sulfate, fragrance and alcohol free. Available in 4 distinct formulations.